Is SEO "old hat"?

Is "SEO" now an outdated term to be replaced by "Social Media" and "Reputation Management"? - Yes, I think so. 

It's no longer about SEO it's about engaging with customers. Even if the objective is still to rank top in the search engine "SEO" is no longer the way to get there. Instead it's about social networking sites and positioning your brand on the web. Of course, as you're positioning your brand on the web you might add some text links with the end result the same, reaching a page one position in Google, it's just not called doing "SEO" anymore, that phrase is now dated!

I noticed that Icrossing, one of the best known "SEO's" doesn't even have "SEO" on their home page. I think times are a changing!